Beauty advertising does more than just share the newest shade of lipstick; it carefully crafts campaigns in a way that emphasizes an experiential feeling for the consumer. Beauty advertising specifically uses Twitter to achieve this. By creating an online presence on this platform, marketers of the beauty industry are able to see the thoughts and … Continue reading #TweetingBeautiful



Advertisers have learned to take advantage of popular televised events to promote their brands, and the Oscars are no exception. In 2015, the award show raked in 110,000,000 dollars in advertising revenue¬†But is it really necessary to spend 2 million dollars on an Oscars TV spot to gain attention from consumers? Social media has introduced … Continue reading #AcademyAdvertising