Connected While Connecting

#TwitterIsTheNewBlack Hayley Hall

Arvidsson, A., & Caliandro, A. (2015). Brand Public. 42(5), 727-748. Retreived February 19, 2017 from Journal of Consumer Research.

Robin Givhan. (2016, March 5). Geometry at work. And a few Darth Vader-ish head pieces. #junyawatanabe #PFW [Twitter moment]. Retrieved February 20, 2017 from Twitter.

Hall, E. (2015, February 20). Fashion Brands Go Digital at London Fashion Week. Retrieved February 20, 2017 from Ad Age

Safronova, V. (2016, March 10). The Good, the Bad and the Weird at Paris Fashion Week. Retrieved February 20, 2017 from The New York Times.

Weinstein, N. (2016, February 19). How New York Fashion Week unfolded on Twitter. Retrieved February 20, 2017 from Twitter Blogs.

 #GetGoldWithTwitterGracie Shuman

Hutchinson, A. (2016, June 21). How Brands Can Use Twitter to Connect with Fans During the Olympics [Infographic]. Retrieved February 16, 2017 from Social Media Today.

Hwang, Y., & Lim, J. S. (2015, February 9). The Impact of Engagement Motives for Social TV on Social Presence and Sports Channel Commitment. Retrieved February 19, 2017 from Telematics and Informatics.

MediaWeek. (2016, August 3). The Olympics on Twitter. Retrieved February 16, 2017 from Media Week.

MediaWeek. (2016, July 26). Seven to use Twitter Amplify for Olympic Coverage. Retrieved February 16, 2017 from Media Week.

TwitterAds. (2016, June 21). Your Live Connection to #RIO2016 [Digital Image]. Retrieved Febraury 16, 2017 from Social Media Today.

#IdLikeToThankTwitterMorgan Kolson

Cohen D. (2017, February 09). Twitter Is Stuck on the Grammys. Retrieved February 20, 2017 from AdWeek.

Dredze,M.,& Nicholas.A, & Jay. D. (2016, November 01).Twitter at the Grammys: A Social media corpus for entity linking and disambiguation. Retrieved February 20, 2017 from Proceedings of The Fourth International Workshop on Natural Language Processing for Social Media.

Turner, L. (2016, February 12). GRAMMYs Guide: 2016 #GRAMMYs on Twitter. Retrieved February 20, 2017 from BlogTwitter.

#TouchdownAdsFaith Stackpole

Bennett, S. (2015, February 02). 50% of Super Bowl Ads Featured Hashtags (And Snapchat Had its First Mention). Retrieved February 15, 2017 from Adweek.

Gates, T. (2017, February 05). Okay @Skittles…Nice One! Hahaha!!#super Bowl #Superbowlcommericals #tastetherainbow. Retrieved February 15, 2017 from Twitter.

Griner, D. (2017, Janurary 24), Skittles’ 2017 Super Bowl Ad Is All About Young Love, Burglary and Saying ‘Katie’ a Lot, Retrieved February 16, 2017 from Adweek.

Adweek Guest. (2016, February 03). Super Bowl Ads & The ROI Gap: How Social Activation Measurably Grows Business Outcomes, Retrieved February 15, 2017 from Adweek.

Poggi, J. (2015, Janurary 26). What to expect from Super Bowl XLIX Commericals, Retrieved February 15, 2017 from Advertising Age.

Rosenthal, S. (2015, January 26). Marshawn Lynch happily answers questions in Skittles ad, Retrieved February 16, 2017 from SBNation.

Sauter, R (2017, Febraury 05). Skittles wins. Best Commerical ever. #tastetherainbow #superbowl #Superbowlsunday, Retrieved February 16, 2017 from Twitter.

 #AcademyAdvertisingLindsey Shields

(2017.) Advertising revenue at the Academy Awards 2015 |Statistic. Retrieved February 20, 2017 from Statista.

Hobbs, T. (2015). Dove uses Oscars to launch latest self-esteem building campaign. Marketing Week (Online Edition), Retrieved February 20, 2017 from AdWeek.

[Interview] How Airbnb’s #LiveintheMovies Twitter Campaign Stole Cinema’s Biggest Night. (2016, July 19). Retrieved February 20, 2017 from Audiense.

Nudd, Tim. (2015, February 19). Dove and Twitter Team Up to Address Hateful Tweets About Beauty on Oscar Night. Retrieved February 20, 2017 from Adweek.

Levy, A. (2017, February 16). Twitter got more viewers for the Grammys preshow than for any NFL game. Retrieved April 10, 2017 from CNBC.

Monllos, Kristina. (2015, February 4). Tricked Into Quoting Hitler, Coca-Cola Suspends Automated Tweet Campaign. Retrieved February 20, 2017 from Adweek.

Advertisements