Welcome to Twitter

#CamouflagedFeaturesHayley Hall

Boerman, S. C., & Kruikemeier, S. (2016). Consumer responses to promoted tweets sent by brands and political parties. Retrieved February 7, 2017 from Computers in Human Behavior.

Hall, H. (2017). Presence home page. [Screen capture]. Retrieved April 10, 2017 from Presence.

Johnson, T. (2016, January 11). What Are Promoted Tweets? Retrieved February 3, 2017 from CPS Strategy Blog.

Swant, M. (2016, August 4). Twitter Is Helping Brands Drive Conversations With ‘Instant Unlock Cards.’ Retrieved February 3, 2017 from Ad Week.

Zimmerman, E. (2015, January 21). Best Twitter Ad Practices Include Narrow Targets, Videos and Brevity. Retrieved February 6, 2016 from The NY Times.

#TimelyTweeting— Gracie Shuman

Chanter, J. (2017, January 26). Four Reasons Not to Write Off Twitter. Retrieved February 2, 2017 from Ad Age.

Dove. (2016, Aug 8). RT if you take pride in what female athletes do, not how they look. http://bit.ly/2amM6Hj #MyBeautyMySay. Retrieved March 31, 2017 from Twitter.

Kaya, M. & Conley, S. (2016, January). Comparison of Sentiment Lexicon Development Techniques For Even Prediction. Retrieved February 4, 2017 from Social Network Analysis & Mining.

Sloane, G. (2016, November 10). Here Are the Marketers Being Honored for Best Use of Twitter. Retrieved February 2, 2017 from Ad Age.

SnickersAU. (2016, May 23). SNICKERS #Hungerithm. When online anger goes up, SNICKERS prices go down. Get yours now. Retrieved March 31, 2017 from Twitter.

Woolf, J., Lopez, A., & PRWeek. (2016, February 1). Is The Hashtag Dead for Marketers. Retrieved February 2, 2017 from PRWeek.

#CatchYouIfWeCan— Morgan Kolson    

Carlson, A., & Lee, C. C. (2015). Followership and Social Media Marketing. 19(1), 80-101. Retrieved February 8, 2017 from Academy Of Marketing Studies Journal.

(2015, August 26). How Marketers Should Choose Social Networks. (Infographic). Retrieved February 6, 2017 from Ad Week.

Lio, C. (2016). Social Media Marketing. (242), 52-54. Retrieved February 9, 2017 from Massage Magazine.

AdWeek. (2015, January 12). Who’s Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015. Retrieved February 8, 2017 from Ad Week.

#PokeLessTweetMoreFaith Stackpole

Adler, E. (2016, July 07). Social media engagement: The surprising facts about how much time people spend on the major social networks. Retrieved February 4, 2017 from Business Insider.

Chaykowski, K. (2016, September 26). Snapchat Passes 60 Million Daily Users In The U.S. And Canada. Retrieved February 4, 2017 from Forbes.

Palmer, M (2015, April 28). How social media sites compare as advertising platforms. Retrieved February 4, 2017 from Financial Insider.

Isaac, M. (2016, July 27). Facebook Profit Nearly Triples on Mobile Ad Sales and New Users. Retrieved February 3, 2017 from The New York Times

Peterson., T. (2016, February 10). Twitter’s Monthly User Growth Stalls, Ad Revenue Climbs. Retrieved February 4, 2017 from Advertising Age.

Sebastian., M. (2015, February 05). LinkedIn Sells Nearly Half a Bill Dollars in Ads Last Year. Retrieved February 4, 2017 from Advertising Age.

Yang, S. (2015, December 15). Brand engagement on social media will firms social media efforts influence search engine advertising effectiveness. Retrieved February 6, 2017 from Journal of Marketing Management.

#WhosWinning — Lindsey Shields

Bergen, M. (2015). TWITTER TO CMOS: WE’RE FOR DATA, NOT JUST AD IMPRESSIONS. 86(5), 0010. Retrieved February 6, 2017 from Advertising Age,

Hia., R. (2016, December 23). Bigger Isn’t Always Better: See Brands’ 5 Most Engaging Twitter Posts of 2016. Retrieved February 6, 2017 from Ad Age.

(2017). What Can You Learn from These 6 Companies That Thrive On Twitter? Retrieved February 6, 2017 from Kiss Metrics.

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