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#TenaciousTweetingHayley Hall

Shah, S. (2017, January 11). Twitter’s Dashboard app will soon be no more, but its best features may live on. Retrieved March 20, 2017 from Digital Trends.

Swant, M. (2016, June 28). Twitter Just Launched a Stand-Alone ‘Dashboard’ App for Small Businesses. Retreived March 20, 2017 from Adweek.

Swant, M. (2017, February 9). Twitter’s Advertising Revenue Declines Despite Heavy Emphasis on Video. Retrieved March 20, 2017 from Adweek.

Swasy, A. (2016). A Little Birdie Told Me: Factors that Influence the Diffusion of Twitter in Newsrooms. Retrieved March 20, 2017 from Journal of Broadcasting & Electronic Media, 60(4), 643-656.

 #BestOfTwitterGracie Shuman

CR_UK. (2016, February 3). Share who you’re uniting with this World Cancer Day and help beat cancer sooner! #ADayToUnite. Received March 19, 2017 from Twitter.

InSinkErator. (2016, December 14). What’s is your favorite recipe to cook with hot water? Enter it for a chance to win a trip to Vegas. #TasteOfVegas. Received March 19, 2017 from WordStream.

Lui, G., Amini, M. H.,  & Boroojeni, K. G. (2016, May 21). Best Practices for Online Marketing in Twitter. Retrieved March 15, 2017 from IEEE International Conference on Electro Information Technology.

Marketing Week Reporters. (2016, March 21). Twitter at 10: The Most Impactful Campaigns of the Last Decade. Retrieved March 19, 2017 from Marketing Week.

Smith, B. (2016, December 14). 30 Twitter Ad Examples to Study Before Spending A Dime. Retrieved March 19, 2017 from WordStream.

Thistle. (2016, December 14). Eat Well. Save Time. Feel amazing. Get organic, gluten-free meals, delivered. Received March 19, 2017 from WordStream.

#TargetRightMorgan Kolson

Ingham, E. (2015, May 31). Here Are The Reasons Why Twitter Is The Best Social Media Platform For Your Start-up Business. Retrieved March 22, 2017 from Forbes. 

Kassaye, W. W., & Hutto, A. (2016). Advertising Implications of Millennials’ Motives and Device-Platform Consideration Sets: An Exploratory Study. Retrieved March 22, 2017 from Journal Of Promotion Management, 22(1), 16-33. 

Pankoke., M., & Mindy Pankoke. (2016, September 16). Three Stereotypes to Avoid when Marketing to Millennials. Retrieved March 22, 2017 from Ad age.

#NowFeaturingFaith Stackpole

Dugan ,L. (2015, August 29). The One Thing Missing From Your Twitter Profile Strategy: Pinned Tweets. Retrieved March 19, 2017 from Adweek.

Heine, C. (2015, November 3). Twitter Mimics Facebook by Changing Favorites to Likes. Retrieved March 19, 2017 from Adweek.

Joly,K. (2017, January). Digital Marketing trends for higher ed in 2017. Retrieved March 19, 2017 from Internet technology.

Ming, C. (2017, February 07). Twitter joins 360-degree video livestream party via Periscope application. Retrieved March 19, 2017 from CNBC.

Shah, S. (2016, January 22). Twitter is hoping celebs can boost Moments by using exclusive apps. Retrieved March 19, 2017 from Digital Trends.

#RefreshingTwitter –Lindsey Shields

McCracken, H. (2016). CurrentTwittervsFutureTwitter. Retrieved March 26, 2017 from Fast Company, (207), 86.

Urbanski, Al. (2016, January 07). Does Twitter Have a Future as a Marketing Medium? Retrieved March 26, 2017, from Haymarket Media Inc.

Intelligence, B. (2016, June 09). Native advertising is the future of Internet marketing strategy. Retrieved March 26, 2017 from Business Insider.

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#TweetingBeautifulHayley Hall

Barak-Brandes, S., & Lachover, E. (2015). Branding Relations: Mother-Daughter Discourse on Beauty and Body in an Israeli Campaign by Dove. Retrieved March 1, 2017 from Communication, Culture & Critique.

Dewey, C. (2015, February 25). Dove’s #SpeakBeautiful campaign is the ugliest thing on the Internet today. Retrieved March 1, 2017 from Washington Post.

Dove [Dove]. (2015, February 25). @latenights_xo #SpeakBeautiful. It might sound surprising but your own words can help build self-esteem, Andi [Twitter moment]. Retrieved March 1, 2017 from Twitter.

Dove [Dove]. (2016, March 12). Women everywhere are learning about their #SpeakBeautiful Effect. RT this Tweet to get your custom Twitter analysis [Twitter moment]! Retrieved March 1, 2017 from Twitter.

Johnson, L. (2016, March 12). Dove and Twitter Built a Tool to Measure How Positive or Negative Your Tweets Are. Retrieved March 1, 2017 from Adweek.

Nudd, T. (2015, February 19). Dove and Twitter Team Up to Address Hateful Tweets About Beauty on Oscar Night. Retrieved March 13, 2017 from Adweek.

#GreetingsFromTwitterGracie Shuman

Gonzalo, F. (2015, February 5). 3 Insights for Travel Brands on Twitter. Retrieved February 22, 2017 from Social Media Today.

Millward Brown. (2015, February 5).  Travelers On Twitter [Digital Image]. Retrieved Febrauary 22, 2017 from Millward Brown Digital.

Park, S., Ok, C., & Chae, B. (2015, January 16). Using Twitter Data for Cruise Tourism Marketing and Research. Retrieved February 22, 2017 from Taylor & Francis Online.

Sehgal, D. (2016, May 10). [Interview] What Makes Airbnb A Meaningful Brand? Retrieved February 24, 2017 from Audiense.

#RetailTweetingMorgan Kolson

ICLOTHING. An e-commerce company increased engagements with fashion enthusiasts. Retrieved March 13, 2017 from Business Twitter.

Smith, M. (2015, October 21). Top 10 Retail Brands That Lead on Social Media Performance. Retrieved March 13, 2017 from Marketing Eye.

Souza, T. P., Kolchyna, O., & Aste, T. (2015). Twitter Sentiment Analysis Applied to Finance: A Case Study in the Retail Industry. Retrieved March 13, 2017.

#BonAppetweetFaith Stackpole

Dos Toros. (2016, February 08). THIS JUST IN: All #DosTOros locations will be open as usual today! Retrieved February 21, 2017 from Twitter.

Dowhan,T. (2016, April 2016). I was given a double cheese burger with ketchup only. It’s incredible that they gave me exactly what I didn’t want #MCDStories. Retrieved February 21, 2017 from Twitter.

Grossman, S. (2016, February 08). Here’s How Chipotle’s Competitors Made Fun of Chipotle Today. Retrieved February 21, 2017 from Time.

Jurgen, (2016, July 21). About that rotten, black lettuce on my last McChicken…#McDStories. Retrieved February 21, 2017 from Twitter.

Moe’s SouthWest Grill. (2016, February 08). Unlike others, we’re open all day today. Click below for an awesome offer. Retrieved February 21, 2017 from Twitter.

Incite Group Admin. (2015, March 30). #McDStories, or: How Not Run a Twitter Campaign, Retrieved February 21, 2017 from Incite Group.

On the Border. (2016, February 08). Today only! $5 Border Bowls & #Burrito Boxes! #CHIPSnSALSA included. Retrieved February 21, 2017 from Twitter.

Rubenking, B. (2016). A Look at User Motivations with Restaurant Brands on Facebook and Twitter. Retrieved February 21, 2017 from The Florida Communication Journal.

Qdoba, (2016, February 08). Hunger doesn’t accept rain checks. Retrieved February 21, 2017 from Twitter.

#TechnoTwitter— Lindsey Shields

Spence, E. (2015, August 03). Apple’s Advertising Purchase With Twitter Prevented A Social Media Hijacking. Retrieved March 13, 2017 from Forbes.

Singleton, M. (2017, February 17). Apple printed out giant tweets for its new iPad Pro ad campaign. Retrieved March 13, 2017 from The Verge.

Miller, S., & Fradkoff, H. (2016). Does Apple Really Need A Twitter Account. 19(10), 17. Retrieved March 13, 2017 from Market Probe International.

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#TwitterIsTheNewBlack Hayley Hall

Arvidsson, A., & Caliandro, A. (2015). Brand Public. 42(5), 727-748. Retreived February 19, 2017 from Journal of Consumer Research.

Robin Givhan. (2016, March 5). Geometry at work. And a few Darth Vader-ish head pieces. #junyawatanabe #PFW [Twitter moment]. Retrieved February 20, 2017 from Twitter.

Hall, E. (2015, February 20). Fashion Brands Go Digital at London Fashion Week. Retrieved February 20, 2017 from Ad Age

Safronova, V. (2016, March 10). The Good, the Bad and the Weird at Paris Fashion Week. Retrieved February 20, 2017 from The New York Times.

Weinstein, N. (2016, February 19). How New York Fashion Week unfolded on Twitter. Retrieved February 20, 2017 from Twitter Blogs.

 #GetGoldWithTwitterGracie Shuman

Hutchinson, A. (2016, June 21). How Brands Can Use Twitter to Connect with Fans During the Olympics [Infographic]. Retrieved February 16, 2017 from Social Media Today.

Hwang, Y., & Lim, J. S. (2015, February 9). The Impact of Engagement Motives for Social TV on Social Presence and Sports Channel Commitment. Retrieved February 19, 2017 from Telematics and Informatics.

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TwitterAds. (2016, June 21). Your Live Connection to #RIO2016 [Digital Image]. Retrieved Febraury 16, 2017 from Social Media Today.

#IdLikeToThankTwitterMorgan Kolson

Cohen D. (2017, February 09). Twitter Is Stuck on the Grammys. Retrieved February 20, 2017 from AdWeek.

Dredze,M.,& Nicholas.A, & Jay. D. (2016, November 01).Twitter at the Grammys: A Social media corpus for entity linking and disambiguation. Retrieved February 20, 2017 from Proceedings of The Fourth International Workshop on Natural Language Processing for Social Media.

Turner, L. (2016, February 12). GRAMMYs Guide: 2016 #GRAMMYs on Twitter. Retrieved February 20, 2017 from BlogTwitter.

#TouchdownAdsFaith Stackpole

Bennett, S. (2015, February 02). 50% of Super Bowl Ads Featured Hashtags (And Snapchat Had its First Mention). Retrieved February 15, 2017 from Adweek.

Gates, T. (2017, February 05). Okay @Skittles…Nice One! Hahaha!!#super Bowl #Superbowlcommericals #tastetherainbow. Retrieved February 15, 2017 from Twitter.

Griner, D. (2017, Janurary 24), Skittles’ 2017 Super Bowl Ad Is All About Young Love, Burglary and Saying ‘Katie’ a Lot, Retrieved February 16, 2017 from Adweek.

Adweek Guest. (2016, February 03). Super Bowl Ads & The ROI Gap: How Social Activation Measurably Grows Business Outcomes, Retrieved February 15, 2017 from Adweek.

Poggi, J. (2015, Janurary 26). What to expect from Super Bowl XLIX Commericals, Retrieved February 15, 2017 from Advertising Age.

Rosenthal, S. (2015, January 26). Marshawn Lynch happily answers questions in Skittles ad, Retrieved February 16, 2017 from SBNation.

Sauter, R (2017, Febraury 05). Skittles wins. Best Commerical ever. #tastetherainbow #superbowl #Superbowlsunday, Retrieved February 16, 2017 from Twitter.

 #AcademyAdvertisingLindsey Shields

(2017.) Advertising revenue at the Academy Awards 2015 |Statistic. Retrieved February 20, 2017 from Statista.

Hobbs, T. (2015). Dove uses Oscars to launch latest self-esteem building campaign. Marketing Week (Online Edition), Retrieved February 20, 2017 from AdWeek.

[Interview] How Airbnb’s #LiveintheMovies Twitter Campaign Stole Cinema’s Biggest Night. (2016, July 19). Retrieved February 20, 2017 from Audiense.

Nudd, Tim. (2015, February 19). Dove and Twitter Team Up to Address Hateful Tweets About Beauty on Oscar Night. Retrieved February 20, 2017 from Adweek.

Levy, A. (2017, February 16). Twitter got more viewers for the Grammys preshow than for any NFL game. Retrieved April 10, 2017 from CNBC.

Monllos, Kristina. (2015, February 4). Tricked Into Quoting Hitler, Coca-Cola Suspends Automated Tweet Campaign. Retrieved February 20, 2017 from Adweek.



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And We’re #Live!Hayley Hall

Dugan, L. (2015, October 17). 7 Tips for Brands Tweeting in Real-Time. Retrieved February 10, 2017 from Adweek.

Kjeldsen, L. (2016). Event-as-participation: building a framework for the practice of ‘live-tweeting’ during televised public events38(7), 1064-1079. Retrieved February 10, 2017 from Media, Culture & Society.

Riggins, N. (2015, April 29). Follow These Best Practices For Live-Tweeting Events. Retrieved February 10, 2017 from Social Media Week.

#PopularOpinions — Gracie Shuman

Airbnb. (2014, August 29). [POLL] How are you spending the weekend? By the beach, In the city, In the trees, Countryside. Retrieved February 8, 2016 from Twitter.

Airbnb. (2016, February 1). Question for the 15,000 guests staying with Airbnb in the Bay Area this weekend: What’s on your must-see list?. Retrieved February 8, 2016 from Twitter.

Cody, E. M., Reagan, A. J., Dodds, P. S., & Danforth, C. M. (2016, August 9). Public Opinion Polling with Twitter. Retrieved February 8, 2016 from The University of Vermont.

Jackson, D. (2016, April 7). 11 Ways Marketers Can Use Twitter Polls. Retrieved February 8, 2016 from Sprout Social.

NissanUSA. (2016, March 2). Nissan Fan Poll: Which would you haul with the all-new 2017 Armada? Retrieved February 8, 2016 from Twitter.

Slefo, G. (2016, June 8). Twitter Turns 12,000 Users Into Quick-Research Panel for Marketers. Retrieved February 8, 2016 from Ad Age.

TacoBell. (2016, January 8). If you could only pick one #DoritosLocosTaco, which one would it be?. Retrieved February 8, 2016 from Twitter.

#140Made8,000 — Morgan Kolson

Heine, C. (2015, December 14). These 4 Celebrity Influencers Can Charge $230,000 for a Single Brand Post. Retrieved April 10, 2017 from Ad Week.

HYEON-CHEOL, K., & JAE-YEOB, J. (2016). Effect of Celebrity Endorsement in Marketing of Musicals Poster Versus Social Networking Site. 44(8), 1243-1253. Retrieved February 13, 2017 from Social Behavior & Personality: An International Journal.

Morrison, K (2015, April 03). Why Influencer Marketing is the New Content King [Infographic]. Retrieved February 13, 2017 from Ad Week.

 #NotJustAPoundSign — Faith Stackpole

Caleffi, PM. (2015). The ‘Hashtag’: A new word or a new rule? 46-69. Retrieved February 9, 2017 from SKASE Journal of Theoretical Linguistics.

Culpo, O. (2016, September 18). In a world of constant change, always remember where you came from, your roots and your family. Retrieved February 9, 2017 from Twitter.

Das, T. (2015, February 15). How Advertisers Are Tracking their Ad Dollars using Hashtags. Retrieved February 9, 2017 from Social Media Today.

Lozano, D. (2016, January 28). How to use Hashtags Effectively for Social Media Growth. Retrieved February 9, 2017 from Business 2 Community.

Monllos, K. (2016, January 06). L’Oreal’s Golden Globes Campaign Aims to Get Women Talking About More Than Just Beauty. Retrieved February 10, 2017 from Ad Week.

Incite group. (2016, January 10). McCann and L’Oreal Encourage Women to Share What’s #WorthSaying. Retrieved February 9, 2017 from Interpublic Group.

Rodriguez, Genesis. (2016, January 10). Be driven, focused, and push for what you want, ladies. You can be as successful as you want to be. Retrieved February 09, 2017 from Twitter.

#WhatDoYouMeme?Lindsey Shields

Elgan, M. (2015). Social Networks Crave Video Advertising Riches Retrieved February 8, 2016 from Eweek.

Heine, Christopher. (2016, March 04). IHOP’s New GIF-Powered Ads Are Targeting 7.3 Million Twitter Users by Name. Retrieved February 13, 2017 from Ad Week.

Zaucha, Deanna (2016, January 07). The 9 Types of Twitter Ads You Need to Know for 2016. Retrieved February 13, 2017 from PageModo.


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#CamouflagedFeaturesHayley Hall

Boerman, S. C., & Kruikemeier, S. (2016). Consumer responses to promoted tweets sent by brands and political parties. Retrieved February 7, 2017 from Computers in Human Behavior.

Hall, H. (2017). Presence home page. [Screen capture]. Retrieved April 10, 2017 from Presence.

Johnson, T. (2016, January 11). What Are Promoted Tweets? Retrieved February 3, 2017 from CPS Strategy Blog.

Swant, M. (2016, August 4). Twitter Is Helping Brands Drive Conversations With ‘Instant Unlock Cards.’ Retrieved February 3, 2017 from Ad Week.

Zimmerman, E. (2015, January 21). Best Twitter Ad Practices Include Narrow Targets, Videos and Brevity. Retrieved February 6, 2016 from The NY Times.

#TimelyTweeting— Gracie Shuman

Chanter, J. (2017, January 26). Four Reasons Not to Write Off Twitter. Retrieved February 2, 2017 from Ad Age.

Dove. (2016, Aug 8). RT if you take pride in what female athletes do, not how they look. http://bit.ly/2amM6Hj #MyBeautyMySay. Retrieved March 31, 2017 from Twitter.

Kaya, M. & Conley, S. (2016, January). Comparison of Sentiment Lexicon Development Techniques For Even Prediction. Retrieved February 4, 2017 from Social Network Analysis & Mining.

Sloane, G. (2016, November 10). Here Are the Marketers Being Honored for Best Use of Twitter. Retrieved February 2, 2017 from Ad Age.

SnickersAU. (2016, May 23). SNICKERS #Hungerithm. When online anger goes up, SNICKERS prices go down. Get yours now. Retrieved March 31, 2017 from Twitter.

Woolf, J., Lopez, A., & PRWeek. (2016, February 1). Is The Hashtag Dead for Marketers. Retrieved February 2, 2017 from PRWeek.

#CatchYouIfWeCan— Morgan Kolson    

Carlson, A., & Lee, C. C. (2015). Followership and Social Media Marketing19(1), 80-101. Retrieved February 8, 2017 from Academy Of Marketing Studies Journal.

(2015, August 26). How Marketers Should Choose Social Networks (Infographic). Retrieved February 6, 2017 from Ad Week.

Lio, C. (2016). Social Media Marketing. (242), 52-54. Retrieved February 9, 2017 from Massage Magazine.

AdWeek. (2015, January 12). Who’s Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015. Retrieved February 8, 2017 from Ad Week.

#PokeLessTweetMoreFaith Stackpole

Adler, E. (2016, July 07). Social media engagement: The surprising facts about how much time people spend on the major social networks. Retrieved February 4, 2017 from Business Insider.

Chaykowski, K. (2016, September 26). Snapchat Passes 60 Million Daily Users In The U.S. And Canada. Retrieved February 4, 2017 from Forbes.

Palmer, M (2015, April 28). How social media sites compare as advertising platforms. Retrieved February 4, 2017 from Financial Insider.

Isaac, M. (2016, July 27). Facebook Profit Nearly Triples on Mobile Ad Sales and New Users. Retrieved February 3, 2017 from The New York Times

Peterson., T. (2016, February 10). Twitter’s Monthly User Growth Stalls, Ad Revenue Climbs. Retrieved February 4, 2017 from Advertising Age.

Sebastian., M. (2015, February 05). LinkedIn Sells Nearly Half a Bill Dollars in Ads Last Year. Retrieved February 4, 2017 from Advertising Age.

Yang, S. (2015, December 15). Brand engagement on social media will firms social media efforts influence search engine advertising effectiveness. Retrieved February 6, 2017 from Journal of Marketing Management.

#WhosWinning — Lindsey Shields

Bergen, M. (2015). TWITTER TO CMOS: WE’RE FOR DATA, NOT JUST AD IMPRESSIONS. 86(5), 0010. Retrieved February 6, 2017 from Advertising Age,

Hia., R. (2016, December 23). Bigger Isn’t Always Better: See Brands’ 5 Most Engaging Twitter Posts of 2016. Retrieved February 6, 2017 from Ad Age.

(2017). What Can You Learn from These 6 Companies That Thrive On Twitter? Retrieved February 6, 2017 from Kiss Metrics.



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