#TwitterIsTheNewBlack

The catwalk is no longer just a place for designer dresses and denim; it has evolved into something all-encompassing. Fashion Week is one of the most media-concentrated events of the year, spanning multiple media facets. Social media -- and Twitter specifically -- is one avenue down which fashion brands can strut straight into communication with … Continue reading #TwitterIsTheNewBlack

#GetGoldWithTwitter

Olympic athletes train for gold medals; brands strive for prize campaigns. Just like the rest of the advertising world, Twitter is expanding its ability to market brands through mega-sporting events. These sporting events are their own kind of brand. The Olympics are an outlet for versatile brand types. The Olympics get consumers excited about interacting … Continue reading #GetGoldWithTwitter

#IdLikeToThankTwitter

    Award shows aren’t everyone’s cup of tea -- they can be long, tedious, and most of the time, predictable. The use of interactions is key to keeping people tuned-in to your event. While brands use Twitter as a platform during these particular events year round, what’s interesting is how the actual events are … Continue reading #IdLikeToThankTwitter

#TouchDownAds

Every year 114.4 million people watch the Super Bowl. Even those who have no interest in watching football, sit down and watch. The Super Bowl has become an iconic event in the United States, and its audiences will probably continue to grow. Due to this large growing audience marketers are willing to pay an absurd amount … Continue reading #TouchDownAds

#AcademyAdvertising

Advertisers have learned to take advantage of popular televised events to promote their brands, and the Oscars are no exception. In 2015, the award show raked in 110,000,000 dollars in advertising revenue But is it really necessary to spend 2 million dollars on an Oscars TV spot to gain attention from consumers? Social media has introduced … Continue reading #AcademyAdvertising