Listen to your consumers’ opinions by simply asking them. Twitter is not just about promoting your tweets or your brand anymore. You can do more than just “trend;” you can get customers to directly make a difference in your next product, your next service, your next advertisement. Twitter polling awards advertisers with the opportunity to understand their consumers. If you ask the right questions, the necessary answers will come. Polling changes the way tweets stand out in a feed and, therefore, increases the amount of participation in a brand’s question.
Marketers use polls as an efficient, consistent, and entertaining way to build relationships with their consumers while getting their brand seen. The consumer gets on Twitter to interact and be engaged. Twitter polls do both. Get your brand out there and start using polls in the best way. Utilize polls as often as possible- the more your brand appears on timelines, the more excited users are and the more willing they are to participate. Incorporate your products and services into polls. Polls make promotions fun and interactive; promoting brands into a poll heightens consumer engagement. Most importantly, get to know your audience — ask for their opinion and feedback. Twitter incorporated polls to make feedback more efficient and useful to advertisers. Take advantage of the entertainment factor because, after all, social media is a hit because it entertains.
Don’t you want loyal consumers? And a good relationship with your buyers? Whether you are trying to find a public opinion or an opinion about a product, Twitter has a large audience that wants to get involved. Based on social desires and experiences, the audience has an opinion. Thanks to polling, Twitter has proven to be a successful medium for many research organizations and corporations. Why can’t it be for marketers and brands? Many Twitter users participate in sharing their opinions over the social media platform; maximize this opportunity. Find out what they are saying and feeling about your products, services, and brand. After all, a brand is simply what consumers view it as. Be in-the-know and build trusting relationships with your audience. Don’t be afraid to ask them what they really think.
Most of the polls are public and direct interactions, but some are more indirect and can be done offline. Twitter has a newer feature for ‘insiders.’ Although it is not a direct polling experience, it allows advertisers and markets to release surveys and necessary questions to a randomly selected 12,000 person audience. The audience is specific and willfully participating, as Twitter awards them with gift cards and prizes. The feature offers long and short term research. The insider feature is a strong asset to Twitter that marketers are increasingly taking advantage of.
Twitter polls are changing the way marketers get in touch with their audiences. More and more Tweets are getting responses in a matter of one click. Get in the game of entertainment and excitement. Put your brand out there. Build relationships with your consumers. #GetInvolved.